Switching Tracks

I want to introduce everyone to my new blog, AdverTERRIBLE. It features horrifying examples of advertising gone wrong. Everything from local TV commercials to vintage ads to big budget disasters from companies who should know better. Social Baggage has had a great run for the past 10 years. Now I’m ready to do something else.

Solution to DVR Ad Skipping?

This company aims to combat ad skipping by focusing their character at the center of the ad for the duration of the spot. Will “center of the box thinking” work? Will this type of advertising prove effective to an audience of DVR viewers? I’m not so sure. Personally, I think networks should start thinking of

Doritos Extreme Crowdsourcing

PepsiCo fired its ad agency for the Doritos brand after a couple of amateurs made an ad that took the top spot at last year’s Super Bowl. The ad cost a whopping $2,000 to make and they awarded the creators $1 million dollars. Far less than they would have paid the Madison Avenue seasoned veterans.

Kairos Letter

This weekend I will spend 4 days volunteering in prison, sharing God’s love through the simple act of service. I wrote this letter for the residents I will meet. Dear Brother in Christ, I thought you might want to know why. Why would some guy from the outside drive a couple hours and be away

On Being Super

Being a superhero is hard… especially when everyone knows your identity. When you possess skills, talents or abilities that those around you do not, it seems the cries for help will never end. It’s easy to grow tired or impatient fixing the same problems over and over again. Like Mr. Incredible said, “Sometimes you just

St. Nancy

A friend sent me this.  I have no idea who wrote it or where it originated, but it’s hilarious. Just don’t try to pass it off as true. You all know how I hate that. On a Saturday afternoon, in Washington, D. C., House Speaker Nancy Pelosi’s aide visited the Cardinal of the Catholic cathedral.

Analytical Shift

Great news everyone! “Alicia Silverstone nude” is no longer in my top ten referring keywords. Turns out, I have the number one spot on Google for “Aliens at Inauguration.” I love people! Give ’em what they want and they just flock to you in droves.

What is Love?

What is this mysterious, magical thing we humans call love? Is it all just pheromones or is it a spiritual connection between two people who were destined to be together? I have a really simple definition. Love is caring for someone else more than you care about yourself. When you say, “I love you,” the