Solution to DVR Ad Skipping?

This company aims to combat ad skipping by focusing their character at the center of the ad for the duration of the spot.

Will “center of the box thinking” work? Will this type of advertising prove effective to an audience of DVR viewers? I’m not so sure.

Personally, I think networks should start thinking of new ways to market, such as product mentions where the viewer could click a button, view the product and then pick up at the same point in the show. We’re already doing similar stuff on Blu-ray. [youtube GHCRGsBSBHI]

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