Solution to DVR Ad Skipping?

This company aims to combat ad skipping by focusing their character at the center of the ad for the duration of the spot.

Will “center of the box thinking” work? Will this type of advertising prove effective to an audience of DVR viewers? I’m not so sure.

Personally, I think networks should start thinking of new ways to market, such as product mentions where the viewer could click a button, view the product and then pick up at the same point in the show. We’re already doing similar stuff on Blu-ray. [youtube GHCRGsBSBHI]

Related posts

Raising McCain

John McCain’s speech at the Republican National Convention My Observations I watched John and Cindy McCain last night and was struck by the...

Be Bond

Rinspeed has made what might be the coolest car ever! It actually drives under water. Dude, what else do I have to say? Just watch the video. Go...